SEARCH ENGINE OPTIMIZATION (SEO) AND ITS IMPORTANCE TO BUSINESS GROWTH
Millions of people surf the internet everyday seeking for answers to their questions or solutions to their problems. They make use of search engines like Google, Bing, etc. to seek for these answers. When these search engines returns websites with answers to the questions, most persons can only go through the first 5 pages of the response. In order for your page to be among the first (i.e. to be highly ranked), you need to optimize your website. You need to know what type of content people want as well as how search engines work.
Optimizing your website enables easy access by search engines thereby increasing your Search Engine rankings. SEO therefore helps website owners to get more traffic to their site and improve your websites position on search engines. There are search engine ranking factors that should be taken into consideration before your website can appear on the first page of search engines. Therefore, you have to optimize your website by following certain processes or rules. Three main aspects for the optimization involves:
Configuration of some settings to make the job of search engine crawlers easier (Technical SEO). This is usually done once for easy indexing and crawling
The content of the site and elements on a page also needs to be improved in order to provide enough signals for search engine crawlers so that they can understand the meaning and context of your content (On-page SEO or Content SEO). It also improves usability and credibility of a website.
When a good On-page SEO is achieved, you can alongside have a good Off-page SEO. Off-page SEO is usually built over time; it would have quality backlinks, positive user behavior machine learning signals. This helps to improve the authority a site has, showing that your website is trustworthy, high quality, and relevant.
NOTE: With or without SEO, you need to have a good content in order to drive traffic to your website, blog or online store and gain more customers, make sales and fulfil your business objectives.
The importance of SEO are innumerable. Majority of Search Engines users are most likely to select one of the top five suggestions in the results pages (SERPS).
Having a good SEO increases your website’s visibility in the organic search results of major search engines and in turn improves your rankings on the search engine.
Being highly visible as a trusted website by Google and other search engines helps bring traffic to your website. Sure, by itself, traffic is not going to make you any money. However, a few of those who visit will eventually become your customers.
This in turn makes it a cost effective form of marketing because when people search for your products and service, your website keeps appearing all through the webpages, this unconsciously solidifies and increases the credibility of your website in the minds of potential customers.
With more traffic to your site/page, it makes it more easier to convert prospective buyers to customers, because it naturally helps in social promotion of the website, which consequently helps fight competition.
Local SEO helps to make your website visible to potential customers around you, thus improving your buying cycle.
An optimized website is very often, designed to improve user experience and usability of a website and thus creates a good impression to the users.
There are, therefore, so many benefits that optimizing your website can bring to your business. There are also many websites offering to teach you how to optimize your website.